· Design a Web Site
· Cross promote your products and services with other local businesses.
· Build your image with well-designed letterhead and business cards.
· Design a brochure that best explains the benefits of your services.
· Design a mail order campaign.
· Design a point of sale display for your product.
· Design a telemarketing campaign.
· Design an image building logo for your company.
· Design and distribute a quarterly newsletter or an industry update announcement.
· Design and distribute company calendars, mugs, pens, note pads, or other advertising specialities displaying your company name and logo.
· Design and distribute a free "how to do it" handout related to your industry (e.g. Tips for conserving energy in your home).
· Design buttons, transfers and car stickers or balloons with your company name, logo or slogan.
· Design T-shirts displaying your company name and logo.
· Explore cross promotion with a non-competing company selling to your target market.
· Place a pavement sign outside your store or office.
· Place flyers on bulletin boards and car windscreens.
· Place promotional notes on your envelopes, mailing labels.
· Place signs or paint logos on your company vehicle(s).
· Prepare a corporate video.
· Prepare a list of product features and benefits to help you plan your advertising and promotional campaigns.
· Prepare proposals offering solutions to your customer's needs
· Provide free samples of your product or service.
· Provide public tours of your company site or factory.
· Sponsor a charity event.
· Sponsor an amateur sports team.
· Sponsor a cultural event through a community arts organisation.
· Develop a link, or links, from your web site to others and vice versa
· Develop a database of potential customers and telephone them to arrange a demonstration
· Advertise in the classified advertising section of your community or local newspaper.
· Advertise in the Yellow Pages.
· Advertise on a supermarket trolley
· Approach your prospective customers over the phone.
· Approach your prospective customers in person.
· Approach your prospective customers through the mail.
· Be a guest speaker at seminars and present on your area of expertise.
· Be a guest speaker on radio talk shows.
· Build and maintain a customer mailing and contact list on database software.
· Explore the costs of advertising in newspapers, magazines, on radio, television, billboards, bus shelters and benches.
· Explore ways to share your advertising costs using cooperative advertising.
· Follow up customer purchases with a thank you letter.
· Follow up customer purchases with Christmas or birthday cards.
· Have your company profiled in a magazine or newspaper that is read by prospective customers.
· Hire an advertising agency or public relations firm.
· Hold a promotional contest.
· Hold a seminar on your service, product or industry.
· Include promotional material with your invoices.
· Look for prospective customers at trade shows related to your industry.
· Look for prospective customers in associations related to your industry.
· Look for prospective customers at seminars related to your industry.
· Look for prospective customers in magazines and newspapers related to your industry.
· Package your brochure, price lists and letter in a folder for your customers.
· Take a controversial stance on a hot industry topic.
