"How To Promote Your Business in Easy Ways"

·        Design a Web Site
·        Cross promote your products and services with other local businesses.

·        Build your image with well-designed letterhead and business cards.

·        Design a brochure that best explains the benefits of your services.

·        Design a mail order campaign.

·        Design a point of sale display for your product.

·        Design a telemarketing campaign.

·        Design an image building logo for your company.

·        Design and distribute a quarterly newsletter or an industry update announcement.

·        Design and distribute company calendars, mugs, pens, note pads, or other advertising specialities displaying your company name and logo.

·        Design and distribute a free "how to do it" handout related to your industry (e.g. Tips for conserving energy in your home).

·        Design buttons, transfers and car stickers or balloons with your company name, logo or slogan.

·        Design T-shirts displaying your company name and logo.

·        Explore cross promotion with a non-competing company selling to your target market.

·        Place a pavement sign outside your store or office.

·        Place flyers on bulletin boards and car windscreens.

·        Place promotional notes on your envelopes, mailing labels.

·        Place signs or paint logos on your company vehicle(s).

·        Prepare a corporate video.

·        Prepare a list of product features and benefits to help you plan your advertising and promotional campaigns.

·        Prepare proposals offering solutions to your customer's needs

·        Provide free samples of your product or service.

·        Provide public tours of your company site or factory.

·        Sponsor a charity event.

·        Sponsor an amateur sports team.

·        Sponsor a cultural event through a community arts organisation.

·        Develop a link, or links, from your web site to others and vice versa

·        Develop a database of potential customers and telephone them to arrange a demonstration

·        Advertise in the classified advertising section of your community or local newspaper.

·        Advertise in the Yellow Pages.

·        Advertise on a supermarket trolley

·        Approach your prospective customers over the phone.

·        Approach your prospective customers in person.

·        Approach your prospective customers through the mail.

·        Be a guest speaker at seminars and present on your area of expertise.

·        Be a guest speaker on radio talk shows.

·        Build and maintain a customer mailing and contact list on database software.

·        Explore the costs of advertising in newspapers, magazines, on radio, television, billboards, bus shelters and benches.

·        Explore ways to share your advertising costs using cooperative advertising.

·        Follow up customer purchases with a thank you letter.

·        Follow up customer purchases with Christmas or birthday cards.

·        Have your company profiled in a magazine or newspaper that is read by prospective customers.

·        Hire an advertising agency or public relations firm.

·        Hold a promotional contest.

·        Hold a seminar on your service, product or industry.

·        Include promotional material with your invoices.

·        Look for prospective customers at trade shows related to your industry.

·        Look for prospective customers in associations related to your industry.

·        Look for prospective customers at seminars related to your industry.

·        Look for prospective customers in magazines and newspapers related to your industry.

·        Package your brochure, price lists and letter in a folder for your customers.

·        Take a controversial stance on a hot industry topic.