Most Desired Smartphone Brands In India:

Product search and online shopping is a trend that defines India now. Consumers want to infer the products with respect to others on price, specs and review before they could add them in their shopping carts.

With data from Google Trends and online research firm TNS Australia,  Inuxu, a Digital Media Technology company, depicts in its report titled ‘The Indian e-consumer mobile / tablet landscape', the latest trends on the top searched gadget brands and models online. Besides the winners and possible challengers, the report also gives an indication of the brands that are in danger of losing their current position.  Read on to know 9 most desired mobile brands in India based on the report.

#9 LG

Desire Rate: 2.36 percent.

Probability of losing the most desired brand status: 45.5 percent.

This South Korean electronics company is not as desirable as the country’s counterpart, Samsung. Some of the Smartphones by LG like Optimus G Pro, Google Nexus 4, Optimus G, and Optimus 4X HD are generating quite a steer in the mobile market, and it is these gadgets that projected LG to 9th spot on the list. However there’s a 45.5 percent possibility that LG  may lose its desirability and slide further down in the list.

#8 Karbonn

Desire Rate: 2.52 percent.

Probability of losing the most desired brand status: It seems solid at its current position. The Indian handset manufacturer has bevy of Smartphones that varies in specs and prices. Karbonn recently launched two budget Smartphones, Smart A1 and Karbonn Smart A5, that will offer Android experience to the consumers at the cost as low as 5000. The company also bringing some Smartphones with specs like quad-core processor, HD screen, mali graphics and many more, like in Titanium S6.

#7 BlackBerry

Desire Rate: 5.95 percent

Probability of losing the most desired brand status: 55.5 percent

Once a leading Smartphone maker has now bowed down to Samsung and Apple’s dominance. BlackBerry’s latest offerings like Z10, Q10, and Q5 are setting the stage right for the company’s return into consumers’ wish list, and so the reason why it has ran fast Karbonn, to get 7th spot on the list. However, according to the report, the company yet faces about 55.5 percent probability of loosing its current spot.

#6 HTC

Desire Rate: 6.99 percent

Probability of losing the most desired brand status: HTC seems to be quite stable at its current position and it has about 60 percent chances of replacing the brand that topped this list. Like Samsung, HTC too has come up with wide range of Smartphones at different price points and specs. The company has HTC Explorer that is prices as low as 7,500. There are mid-range mobiles like Wildfire S, Desire- C,V, X, VC and others. Its high end mobiles like HTC Butterfly, One X+, One X and others are quite popular in Indian Smartphone market.

#5 Micromax

Desire Rate: 8.71 percent.

Probability of losing the most desired brand status: The brand seems to be stable at its current position. This Indian mobile manufacturer has growing up into a competitor for international brands. Though started offering budget Smartphones, with its latest release, Canvas 4, the company has included bevy of new features that you can find in high-end Smartphones. The features include panorama shots from bottom to top; pin a video to the screen and drag various applications on to it; blow or shake to unlock the screen; video pause, once the user takes his eyes off the screen and many others.

#4 Sony

Desire Rate: 8.84 percent.

Probability of losing the most desired brand status: The brand seems to be going strong at its current position. Sony too is offering Smartphones at different price points and specs with its Xperia range of handsets. Its Sony Xperia Tipo is priced as low as  7,000 and it also has the mid range offerings like Sony Xperia J, Sony Xperia neo L, Sony Xperia U and others. Its high end mobiles like Sony Xperia Z Ultra, Sony Xperia ZR  and others are selling like hot cakes.

#3 Nokia

Desire Rate: 11.40 percent

Probability of losing the most desired brand status: The brad is going strong at its current position and the report says that there is 72.2 percent chances that it may replace the top brand on this list. Thanks to its Lumia range of Smartphone that run on Windows Phone operating system, the company seems to be regaining its popularity in India again. The report says that Lumia 920 is in the list of most desired Smartphones in India at 22.03 percent desire rate. The company too offers Windows Phone based Smartphones at different price points and specs. Its Lumia 520 is the lowest costing handset at 9,000 that runs on latest Windows Phone 8 platform. Then there are Lumia 620, 720 at mid range and Lumia 820 covers gap between mid and high range Smartphones.

#2 Apple

Desire Rate: 31.35 percent

Probability of losing the most desired brand status: The brand is stable at its current position. Though the latest Apple Smartphone, iPhone 5, is quite expensive for the Indian taste, its other offerings like iPhone 4 (19.45 percent desire rate), iPhone 3G (20.82 percent desire rate), iPhone 3GS (18.65 percent desire rate) are quite popular in India. Adding to it the Cupertino giant has also introduces interesting offers like, zero processing on EMIs, great discounts and others.

#1 Samsung

Desire Rate: 31.78 percent

Probability of losing the most desired brand status: The company is going great at its current postion. This South Korean Electronics giant has held to its number one position globally and as well as in India. The company offers many handsets at different price points and specs.  Its mid range Smartphone, Galaxy S Duos, is the one of the most desired sets in India at desire rate of 19.05 percent. And the company’s flagship mobile, Galaxy S4 is breaking records in high-end Smartphone sales.